Is traditional marketing dead?
Many may ask is traditional marketing dead? The answer to that question is not always that easy as there are certainly many aspects of traditional marketing that have dissolved or moved into being online. Traditional marketing is a style of marketing that is very hard to measure so this is certainly a disadvantage for marketers when trying to see how there campaign is doing. Traditional marketing definitely has a number of issues and reasons not to use it as numbers continue to diminish in usage. However there is still a belief that traditional marketing is important and particularly if used well.
Traditional marketing can assist your digital campaign and it can also take your campaign to the next level with the ability to make a statement through traditional sources. Many people still like something physical and they react more favorably to something they can see and touch rather than something that is online. Traditional marketing does depend on the industry but particularly for commercial campaigns the traditional desire is still quite prominent.
Traditional marketing is not dead and sometimes in some sense is more alive than ever before. Traditional marketing especially helps for local/rural areas who like to have something tangible and appreciate the service and feel of person to person contact. It is certainly recommended to ad traditional marketing into your campaign as it will assist in providing a more personal touch to your brand.